Who We Are
Foreword ("we", "us", "our") is an AI-powered business analytics service built for UAE-based SMEs. We operate under the trade name Foreword, based in Abu Dhabi, United Arab Emirates. Our contact email is hub@foreword-ai.com.
This Privacy Policy applies to all clients, visitors, and users of our service at foreword-ai.com (including the client portal) and our WhatsApp communications channel.
What Data We Access
To deliver our analytics service, we access the following categories of information:
- Business operational data. Daily sales figures, order counts, revenue totals, food cost percentages, and item-level sales data that you upload to your Google Drive folder
- Contact information. Your business name, WhatsApp phone number, and email address provided during onboarding
- Client portal account. Your login email, sign-in and sign-out times, and a record of your WhatsApp consent (the date, the wording you agreed to and your browser details). Your password is stored only in hashed form by our login provider and is never visible to us
- Website visits. We may count visits anonymously with Simple Analytics, which uses no cookies and collects no personal data. Our hosting provider may also keep standard server logs, such as IP address and pages requested, for security
- WhatsApp communications. Messages sent and received through our WhatsApp business channel for support and alert delivery
We do not collect: payment card details, personal identification numbers, customer data belonging to your clients, or any data beyond what is necessary to provide the analytics service.
How Your Data Is Stored
What we store:
- Your client profile (business name, contact details, WhatsApp number, plan)
- Your daily sales figures and the KPIs calculated from them
- Your briefs, alerts, forecasts and monthly reports, so you can revisit them in your portal
- Your portal login activity and WhatsApp consent record
- WhatsApp message delivery records, kept by Twilio under its own retention policy
Our database (Supabase) and the servers that prepare your briefs (Railway) are hosted in the United States, with the safeguards described in Section 06.
Why We Use Your Data
We use your data exclusively for the following purposes:
- Calculating your business KPIs and detecting anomalies in your performance data
- Generating and delivering your daily WhatsApp morning brief and end-of-day digest
- Producing your monthly AI business report PDF
- Showing your dashboard, sales history, briefs and reports in your client portal
- Generating your weekly revenue forecast (Growth and Pro plans)
- Providing support when you contact us via WhatsApp or email
- Sending service-related communications (plan changes, system alerts)
We will never use your data for advertising, profiling, benchmarking against other clients, or any purpose beyond delivering the service you have subscribed to.
Data Sharing
We do not sell, rent, or trade your data to any third party. We use the following sub-processors to deliver our service:
- Supabase Inc. Secure database and login for the client portal
- Google LLC. Google Drive API for data ingestion (your data, your account)
- Twilio Inc. WhatsApp message delivery
- Railway Technologies Inc. Cloud servers that run our scheduler and prepare your briefs
- Anthropic PBC. Claude AI, which writes the insights in your briefs and reports. Under its commercial terms, Anthropic does not use this data to train its models
- Resend. Delivery of portal invitation and password emails
- Microsoft Corporation. Microsoft 365 email for our hub@foreword-ai.com mailbox
- Netlify, Inc. Hosting for our website and client portal
Each sub-processor is bound by data processing agreements. We select only providers with strong privacy track records and, where possible, with data residency options compatible with UAE operations.
UAE Legal Compliance
We operate in compliance with UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL) and applicable implementing regulations. As a data controller and processor operating in the UAE, we:
- Process personal data only on the basis of legitimate interest or contractual necessity
- Maintain appropriate technical and organisational security measures
- Do not transfer personal data outside the UAE without appropriate safeguards
- Respond to data subject requests within the timeframes required by law
Your Rights
You have the right to:
- Access. Request a copy of all data we hold about your business
- Correction. Ask us to correct any inaccurate information
- Deletion. Request deletion of all your data; we will action this within 14 days
- Revocation. Remove Foreword's access to your Google Drive at any time by unsharing the folder
- Portability. Receive your data in a machine-readable format on request
- Objection. Object to any specific processing activity
To exercise any of these rights, contact us via WhatsApp at +971 52 557 4159 or email hub@foreword-ai.com. We do not charge for these requests.
Data Retention
We keep your client profile, sales figures, briefs, alerts, forecasts and reports for as long as you are subscribed, so your portal can show your full history. After cancellation we keep them for 30 days in case you want to reactivate, then delete them.
Upon written request for full deletion, all Foreword-held data related to your account will be permanently deleted within 14 days. The original files in your own Google Drive stay entirely under your control and are unaffected by cancellation.
Security
We implement the following measures to protect your data:
- All data in transit is encrypted using TLS 1.2 or higher
- API credentials are stored as encrypted environment variables, never in code
- Access to production systems is restricted to Foreword founders only
- Google Drive access is read-only and can be revoked by you at any time
- Your business data is encrypted at rest and isolated per client, so each portal login can only see its own business
Changes to This Policy
We may update this Privacy Policy from time to time. Material changes will be communicated via WhatsApp at least 14 days before they take effect. The "Last updated" date at the top of this page will always reflect the most recent version.
Contact Us
For any privacy-related questions, requests, or concerns:
Agreement
These Terms of Service ("Terms") constitute a legally binding agreement between you ("Client") and Foreword ("we", "us", "our") governing your use of the Foreword analytics platform and all related services.
By subscribing to Foreword, booking a briefing, or otherwise using our services, you confirm that you have read, understood, and agree to be bound by these Terms.
The Service
Foreword provides AI-powered business analytics services for UAE SMEs, including:
- A live client portal with your dashboard, sales history, briefs and reports
- Automated daily WhatsApp morning briefs (7:00 AM), plus end-of-day digests (6:00 PM) with live POS data
- AI anomaly detection, with alerts in your morning brief and real-time WhatsApp alerts with a live POS connection
- Monthly business intelligence reports (PDF)
- Revenue forecasting with UAE holiday awareness (Growth and Pro plans)
- Natural language Q&A assistant on WhatsApp (Growth and Pro plans)
- Weekly AI strategic briefing (Pro plan)
The specific features available to you depend on your subscription plan (Starter, Growth, or Pro) as detailed at foreword-ai.com/#pricing.
Subscription & Payment
Plans and pricing:
- Starter, AED 499/month
- Growth, AED 799/month
- Pro, AED 1,399/month
Subscriptions are billed monthly. Payment is due at the start of each billing period. We accept bank transfer and approved payment methods as communicated during onboarding.
No setup fees. There is no charge to configure your dashboard, connect your data, or onboard your account.
No contracts. All plans are month-to-month. You are never locked in.
Late payment: Services may be paused if payment is not received within 7 days of the due date. We will notify you via WhatsApp before any suspension.
Cancellation
You may cancel your subscription at any time by sending a WhatsApp message to +971 52 557 4159 or emailing hub@foreword-ai.com. No forms, no call required.
Cancellation takes effect at the end of your current billing period. You will continue to receive full service until that date. We do not offer pro-rated refunds for partial months.
Upon cancellation:
- Your dashboard access will be deactivated
- WhatsApp briefs and alerts will stop
- Foreword's access to your Google Drive will be revoked
- Your data will be deleted from our systems within 30 days
Client Responsibilities
To receive the full benefit of Foreword, you agree to:
- Share accurate and up-to-date business data by uploading your daily sales file (CSV, Excel or Google Sheet) to your designated Google Drive folder
- Maintain your Google Drive account and ensure the shared folder remains accessible to hub@foreword-ai.com
- Notify us promptly of any changes to your business structure, data format, or WhatsApp number
- Use the service only for your own business analysis, not for resale or redistribution
- Not attempt to reverse-engineer, copy, or replicate the Foreword platform or its outputs
Service Levels & Uptime
We target delivery of the morning brief by 7:00 AM UAE time on each business day. Occasional delays may occur due to data sync timing, third-party service outages (Twilio, Google Drive API), or scheduled maintenance.
We will notify you via WhatsApp if a delivery is delayed by more than 2 hours. We do not guarantee 100% uptime but commit to resolving service disruptions as a priority.
Foreword is not responsible for delivery failures caused by:
- Your Google Drive folder being inaccessible or removed
- Data files not being uploaded on time
- Your WhatsApp number being unreachable
- WhatsApp service outages outside our control
Intellectual Property
Foreword owns: All software, algorithms, dashboards templates, report designs, methodologies, and platform architecture. These may not be copied, reproduced, or distributed without written consent.
You own: All of your business data. All reports and briefs generated from your data and delivered to you. You may use, share, and distribute these outputs freely for your business purposes.
Foreword will never claim ownership of, or commercial rights to, your business data or the insights derived from it.
Disclaimer of Warranties
Foreword provides analytics and intelligence services to support your decision-making. Our reports, briefs, forecasts, and recommendations are based on the data you provide and statistical models.
We make no warranties, express or implied, regarding uninterrupted service, error-free operation, or the achievement of any specific business outcome.
Limitation of Liability
To the maximum extent permitted under UAE law, Foreword's total liability for any claim arising from or related to this agreement shall not exceed the total fees paid by you in the three months preceding the claim.
Foreword is not liable for indirect, incidental, special, or consequential damages including but not limited to lost revenue, lost profits, or business interruption, even if we have been advised of the possibility of such damages.
Confidentiality
Both parties agree to keep each other's confidential information private. Foreword will not disclose your business data or performance metrics to any third party without your written consent, except as required by law or as necessary to deliver the service (sub-processors listed in our Privacy Policy).
Every client receives a full mutual Non-Disclosure Agreement (NDA) before we access any data, which supersedes this section for matters of confidentiality.
Modifications to the Service
We reserve the right to modify, improve, or discontinue features of the Foreword platform. We will provide at least 14 days' notice via WhatsApp before removing any feature that is core to your subscribed plan.
Pricing changes will be communicated with a minimum of 30 days' notice and will take effect at the start of your next billing cycle. You have the right to cancel without penalty if you do not accept a price change.
Governing Law & Disputes
These Terms are governed by the laws of the United Arab Emirates. Any dispute arising from or relating to this agreement shall first be attempted to be resolved through good-faith negotiation between the parties.
If negotiation fails, disputes shall be submitted to the exclusive jurisdiction of the courts of Abu Dhabi, UAE.
Contact
For any questions about these Terms: